Start a newsletter to your core customer base

A well written newsletter to someone who has done business with you before is a very wise use of your time and money. NOT direct mail; but just a simple, easy to read, short, reminder to someone who knows you that they ought to come back. Next, give them a reason to come back.
If you don't have the time or the words to say, or for some reason can't do it, call me. I help small businesses with things like this everyday. 270-554-0093

Here are a few tips

#1 If you haven't done so already, start an email mailing list Newsletter to your core customer base. Try to get every customer to give you his or her email or US Mail address. A great way to do that is by offering a helpful newsletter that THEY would enjoy reading. Everyone who gives you a credit card or writes you a check... you already have their address. To get their email give away a FREE dinner for two at a very nice restaurant if they will register in the drawing. Start Small. Keep it simple.
Write in the Newsletter about things that would be helpful or insightful to your customer and keep it short and to the point.

#2 For instance, if you have a consignment clothing store you could write about how to save money by purchasing nice used clothing for one's family. Gather a few emails or addresses each week. Give good honest, helpful, free, advice in your newsletter each month. Become the expert on buying used clothes, wearing them, then reselling them again…. most people, including my wife and I, would appreciate getting that kind of helpful newsletter. In your newsletter offer help the consumer to solve some problem they have and they will love you for it. It is very likely they will tell everyone they know about you.

#3 If you’re an accountant, you could build your business by sending your newsletter out with tips on ways to save money on taxes, or ways you could keep better records. Tips on long term investing. Perhaps answer a couple of the most commonly asked questions of an accountant. The subject matter is endless. Again if you need a little help email me. info@kentuckyopry.com

#4 If you have an auto repair shop you could tell about things to do to keep your car in good repair and avoid needless stress and grief by having regularly scheduled maintenance done. Tell them of ways to save money. Put in your newsletter a note that was sent to you by a very happy customer.
Offer an oil change at a very low price to your newsletter group of special VIP customers. Etc etc.

#5 If you are a dentist tell about ways to take care of your teeth so you can avoid costly and time-consuming trips to the dentist and orthodontist. You get the idea.

#6 There are hundreds of differant types of newsletter layouts online. Pick one you like and get started today.
Clay