Great Customer Service

These posts are for small business owners who want to make better use of their ad dollars. I’ll be sharing a few ideas and suggestions that have worked miracles for my clients and friends. I hope their stories are helpful and that you would forward this article on to a friend.

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Great Customer Service
While conducting an Uncovery (the mission a Wizard goes on to discover the advertiser’s untold story) I discovered a nugget of truth. Everyone at the business mentioned the fact that they had great customer service. Employees and management thought customers kept coming back because of it. But they never mentioned their service in any ads. The company had been very successful, yet had a smaller ad budget than their competitors. Any business can provide great customer service but most don’t. Many brag about their customer service when in actuality it’s non-existent. But I came to the conclusion that my client concentrates on - works diligently on - giving fabulous customer service well beyond what the customer expects. They provide what Cajun’s call Lagniappe, “something extra.” The fact that service isn’t advertised gives it amazing impact.

If you advertise that you have fabulous customer service, consumers come into your place of business with extremely high expectations. If you don’t meet their unrealistic expectations, they may leave unhappy, disappointed, disgruntled and sometimes really mad. If you don’t advertise service and the customer gets it unexpectedly then they are very happy campers and may even tell others about your business.