Make a Good Impression

Are your customers impressed when they walk in?

This past week I have walked into different businesses and observed the following:

· The sign out front had fallen over

· Ugly stains on the carpet

· Dirty windows

· Employee with badly wrinkled clothes

· Trash and cigarette butts laying by the entrance

· Employees out by front door smoking

· No wall or separation between smoking and non smoking area

The first impression lasts much longer than the time it takes to form it. I met person at a business meeting and when we were introduced the person had noticeably bad breath. I have seen that person again on several occasions and the first thing that pops in my mind is the bad breath. It seems to me that making sure the first impression of your business is a good one should be top priority. If you are spending any money at all advertising and your ads bring you in a new customer and the first impression is not good, then your business is like a car stuck in the mud; you keep spinning the tires but the car “ain’t movin.” Make a good first impression. Spend the money, fix or change whatever you need to in order to make a good first impression.

You’ll only get the best bang for your ad dollars if the new customers, your advertising brings you, are impressed when they walk in.