Is it Important, or is it Urgent?

Many times a business owner doesn’t have time to do important things that really needs to be done with their business. Why?

They are busy taking care of the urgent.

If you let the mowing and weed eating go too long in the springtime it soon becomes urgent.

If you put off paying estimated taxes all of 2006, long about April 14th 2007, it becomes very urgent.

When your doctor says, “Your blood pressure is so high you are in danger of a heart attack. Change your lifestyle to include a healthy diet and regular daily exercise.” Taking care of your health has just become urgent.
Looking for ways to promote and market your small business should be a constant ongoing thing. It is important but not urgent.

We business owners have a tendency to work in the business and not on it. We are always doing things that are urgent and sometimes put off important things.

If you neglect or procrastinate marketing & promoting your business, by the time it becomes urgent it is such a problem the business owner becomes frustrated, desperate, and sometimes wants advertising to “create a quick fix.

You can make a fortune in a business if win the hearts and minds of your potential customers then be patient and wait until their time of need arises. Convince them to like you and trust you by talking to them about their needs wants and dreams. Persuade them gently that you are the person to come to when they need your service or product. Then they will come do business with you when they are ready. Advertise consistently. Daily. Weekly. Monthly. Win their hearts first their money will follow.

If business is slow in January and February, don’t wait until January 1st to advertise. When you try to whip the public into a frenzy by urgent messages to “BUY NOW” they may ignore you.

I encourage you to develop the discipline to do the IMPORTANT THINGS before they become URGENT. This discipline will help you prevent future situations of a constant rush do things ASAP.

If you don’t have much money to advertise with, then you need to be extremely frugal with what you do have.

Read a related article A Way to Market if You Have No Money

American Small Business articles by Clay