10 ways to charm a customer

Can You Charm a Customer?

First five ways to charm a customer

Recently I came across an article called “10 Ways to Charm a Woman” by David Wygant. I read it with great interest. Women want to be charmed. How true. Customers like to be charmed too. When a business charms their customers, they will keep them, and stay in business for long haul and probably be very profitable.

Five of David’s points:

1. Be aware

2. Demonstrate humor

3. Have passion

4. Be considerate

5. Be honest

David’s ideas are easily adaptable to business. Here are my thoughts on “10 Ways to Charm A Customer.”

Part one:

First 5 Ways to Charm a Customer

1. Be aware. Your customer is a person with feelings, emotions, and problems they want solved. The reason they came in, called or visited your website was probably to solve some problem they have. They are not an interruption or inconvenience. Being aware and sensitive of the customers needs is the reason you are in business.

2. Demonstrate humor. Lighten up a little with your customers. Show that you have a good sense of humor. Learn a few of good funny clean jokes. Make fun of yourself. Show you are human. I have always felt it was easier to sell some one something if they were laughing and smiling back at me. Did you hear the one about the duck that went into a restaurant and had lunch? The waiter brought out the check and the duck said, “I don’t have any money… can you just put that on my bill ?

3. Have passion . I truly believe, if all else is equal, that people are attracted to the business, and the business owner who has a passion for what they do. If you don’t love what you do, quit. Go find something that you like so much that you can’t wait to get to it each day. Something that energizes you. Something you enjoy so much that you would do it even if you didn’t get paid. Then you will have true passion. Customers will be uncommonly attracted to you if you have passion like that.

4. Be considerate. Especially of the customers time and feelings. People are busy and many times need to be somewhere else in just a few minutes. “ Considerate ” sometimes means a customer just wants to know they are being listened to. So listen . When they leave they will tell others how considerate you are. Be understanding that many times they are worried, or stressed out, frazzled or tense, anxious, and in a hurry. Many times they want reassurance that you understand their feelings and that you won’t waste their time.

5. Be honest . I looked on Ebay for a laptop and also called several other places. Tiger Direct was the only call that was answered by real live person. The man said some magic words: “To be honest with you sir, the refurbished laptop your looking at will do everything you need. It’s all completely new inside, and you said you wanted the extended warranty. So it’s 100% guaranteed for 39 months. If anything goes wrong with it, we’ll give you a new one at no cost whatsoever, and it’s about $800 less that the brand new one.” I bought it because I thought he was being honest with me.

Continued on next post