Business Owners: How do your employees represent you?

Top Ten Qualities Guests Expect

I live by Kentucky Lake in Marshall County Kentucky. Tourism is the #1 industry here. The visitors that come here leave behind over 100 million dollars each year in the cash registers of the area businesses. The 41 lodging facilities including resorts, bed and breakfast places, motels, cabins and hotels get a good part of that 100 million.

The Marshall County Tourism Department sent out an article in their monthly newsletter stating the top ten qualities guests expect when choosing a lodging facility for a vacation. These top ten are according to the Cornell Report. Since I own a tourist attraction, I was very interested in the article. It stated that these ten would determine whether or not you would have repeat business. These are not listed by order of importance because each one is important to the guest.

Top Ten Qualities Guests Expect

1. Friendliness
2. Quality of Service
3. Attentiveness
4. Consistency
5. Efficiency
6. Professionalism
7. Neat appearance
8. Distinctive Personality
9. Personal Recognition
10. Genuineness

I say, not only lodging, but restaurants, tourist attractions, and all businesses should offer up these Top Ten to their customers if they want repeat business. In fact when a visitor feels they do not get these ten, their vacation next year will be somewhere else.

My wife and I are typical of most people. We have a tendency to go back to the same places for vacation over and over if we are treated right. We go back to the same restaurants and the same motels and visit a lot of the same attractions if we are treated right.

There are a mirade of choices available for the consumer today. It is so easy for the visitor/customer to go somewhere else. If we want repeat business, we should adopt the Top Ten Qualities Guests Expect and make them an integral part of our daily routine.

Please vote thumbs up if you agree.