Ten Ways to Charm a Customer- Part Two

I came across an article called “10 Ways to Charm a Woman” by David Wygant. I read it with great interest. Women want to be charmed. How true. Customers like to be charmed too. When a business charms their customers, they will keep them, and stay in business for long haul and probably be very profitable.

10 Ways Charm a Customer Part One is right under this one.

The remaining 5 ways to charm your customers.

6. Be flexible

7. Be positive

8. Be balanced

9. Have ambition

10.Be attentive

6. Be flexible Have you ever been a customer in a store and been frustrated by an employee who blandly states, “Sorry sir, this is our policy”. Never mind that it might not be fair. Always err on the side of fairness by being flexible for the customer. One night I was in the parking lot of my business and we were closed that night. A car pulled in with four people. They had driven two hours and very disappointed that we were closed. I apologized profusely as I reached in my pocket and handed them 8 free passes for any show they wanted at any time. I said, “Come back and see the show on me.” They thanked me, and thanked me and thanked me again. I didn’t have to do that. That cost me over $100 but I turned disappointment into thankfulness. I made 4 people happy because I was flexible.

7. Be positive. I love to be around positive people. Don’ you? They are happier than your average run of the mill folks. They look on the brighter side of things. They are usually smiling and happy and ambitious. Try to always think of something positive to say to customers. They will remember you and think well of you for it.

8. Be balanced. Small business owners wear many hats, so they can easily get burned out from working too long without rest. You need time away to the mountains, the beach, fishing, golf or something that can divert your attention from then business so you can come back refreshed. A tired over worked person is not pleasant to deal with in the business place if there is a problem. “All work and no play makes Jack a dull boy” was true when old Ben Franklin said it, and it’s still true today.

9. Have ambition. A customer loves dealing with someone in a business place that has ambition. They have determination, get-up-and-go, motivation, desire, and spirit. The opposite is apathy. A customer detests apathy on the part of the owner or employee.

10. Be attentive. Take the Dale Carnegie course in human relations or read the books. Dale says in his book How to Win Friends and Influence People , “The deepest craving in a person is the craving to be appreciated.” To me that means listening and giving them your full attention. Look the customer in the eye and listen intently. That makes them feel important. Customers that feel you treated them important will return and bring their friends.

If you take the time and have the courage to implement these 10 “ Charming” steps your customers will be waiting line to get to do business with you.